PR and Marketing for the Golf Industry

The Open – Day one

The Open – Day one

12. 7. 2010

Arriving at St Andrews always feels special. Driving to town on the road from Guardbridge you can see the spires of the ancient town rising against the sky from quite a distance and the excitement builds up the closer you get. This morning, however, it felt twice as special. Over the last few weeks the town has transformed into a perfect stage which will host golf’s oldest major, The Open Championship, over the following seven days.

The moment you enter the town and your eyes rest on the big banner saying “The Open Championship – Welcome to St Andrews“, you know this is going to be BIG. The blue and white tournament branding is omnipresent, there are big pictures of the trophy – the Claret Jug – everywhere, and the tents and marquees seem to have sprung up from nowhere creating a small village within the town itself. The Open is a big operation and St Andrews – The Home of Golf – is the ultimate venue where the tournament returns every five years, this year on the occasion of its 150th anniversary.

It was a beautiful morning today and as I was driving to the car park assigned to me I felt slightly overwhelmed by the whole set-up. I stepped out of the car to walk a few hundred yards to the media centre and as I did so I passed a lot of people and tournament staff on the way. Everyone looked happy and smiling and you could tell how excited the people were. The atmosphere at the media centre was similar with people chilled out and relaxed at this stage getting ready for the next busy few days. It feels like the calm before the storm!

I sampled a little bit more of the St Andrews golf magic when I was given a tour of the R&A clubhouse by a member. It felt a little strange entering gentlemen’s club only but it was a great experience. I received the warmest welcome and walls seem to breathe history. The clubhouse is a beautiful building but most of all you have to admire the unbeatable view of the golfing arena from the big room at the front of the building as well as from the terrace of Forgan House.

I can’t wait for the Open Championship to get underway but there is still some preparation and practising for the players to come first.

Posted on June 6, 2011 by admin@golfcomms

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