PR and Marketing for the Golf Industry

The Open – Day two

The Open – Day two

13. 7. 2010

It was a fun night last night at St Andrews with two leading golf brands adidas-TaylorMade Golf and Callaway Golf throwing parties. It wasn’t easy to decide between them so the best option was to nip into both.

The adidas-TaylorMade event was held at 1 Golf Place and apart from glamorous hostesses, company representatives and staff players such as Sergio Garcia and Justin Rose I met the two finalists of the Adidas Wear-in–the-World Adventure. They are two guys from the USA, Steve Olsen and Chris Dukeminier, who are travelling to nine countries on three continents in 50 days to play some of the most extreme courses in the world for the chance to win a job at TaylorMade-Adidas Golf in California.

The Callaway party took place in the Kinkell Byre at The Castle Course. It made you wonder how a barn can make such a wonderful setting for a party but the ambiance proved to be truly spectacular. Dimmed lights and beautifully decorated tables made an amazing setting for a nice dinner in the company of the Callaway representatives, journalists and industry people.

The nights feel extremely short during the Open week and last night was no exception with a late finish being followed by an early start. I woke up to a beautiful day with sun shining, just a few clouds in the sky and The Old Course looking stunning in its readiness for the days to come. Compared to yesterday, it is even busier – the town, the traffic, the media centre, the course. The players started to concentrate fully on the practice and Scotland’s Stephen Gallacher and Colin Montgomerie set out on the course as early as 7am.

The press centre emptied at 11am with all the journalists eager to attend Tiger Wood’s press conference. Tiger is hoping to win at St Andrews for the third time in a row which would make him the only golf player in history to achieve that. He said that that the two previous St Andrews Open Championship victories range among the biggest moments in his career and that it doesn’t get better than to play at St Andrews – The Home of Golf.

Later today Arnold Palmer, Tom Watson and Padraig Harrington are being awarded Honorary Degrees by the University of St Andrews in a public ceremony in the town’s Younger Hall. The trio has won 18 major championships, including nine Open titles, over the course of the last half century. The university is awarding each of them the degree of Doctor of Laws honoris causa in recognition of their achievements and outstanding contributions to the game of golf.

To learn more about the behind the scenes build-up to The Open follow this blog.

Posted on June 6, 2011 by admin@golfcomms

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