PR and Marketing for the Golf Industry

Wednesday at the Dunhill

Wednesday at the Dunhill

6. 10. 2010

The Dunhill week at St Andrews is as much about socialising as it is about golf. Some of the best known and most enthusiastic amateur golfers join a world-class field of professionals and turn St Andrews into a celebrity hot spot for the week.

Celebrities from the world of entertainment include film and TV stars Matthew Goode, Hugh Grant, Sam L. Jackson, Kyle MacLachlan, James Nesbitt, John O’Hurley and Aidan Quinn.

Also taking part are rock music legend Huey Lewis and Michael Flatley, the Irish/American step dancer and producer who created the Riverdance show, and playing for the first time will be popular Radio 2 presenter Chris Evans.

A trio of Britain’s sporting knights – Sir Ian Botham, Sir Bobby Charlton and Sir Steve Redgrave – lead a locker room full of sporting heroes, including Dutch football legends Johan Cruyff and Ruud Gullit, former England player Jamie Redknapp and Scottish defender Alan Hansen. And there are many more!

The week started traditionally by a welcome reception last night in a beautiful purpose-built pavilion behind the 17th green of the Old Course. The evening was a nice occasion for the guests to enjoy a glass of champagne and some canapés and get into the mood for the week.

It’s the last practice day before the competition starts tomorrow. The weather threatened a bit with a wet start to the day but the prayers were heard out and St Andrews delivered a perfect golfing day with sun and breeze. Let’s hope it stays like this because we had a few exciting days ahead with the tournament celebrating its 10th anniversary and the excitement about the arrival of the nine members of the victorious Ryder Cup team. Bring it on!

If you are up for learning more about my week behind the scenes at The Alfred Dunhill Links Championship follow this blog.

Posted on June 6, 2011 by admin@golfcomms

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