A two-year Visit Kent campaign promoting the county as an international golfing destination is establishing a legacy that will provide support to local tourism businesses for many years to come.
Sandra Matthews-Marsh, Chief Executive at Visit Kent, said she was delighted that the Open Golf at Sandwich had been a major triumph offering outstanding golf and achieving thousands of hours of global media coverage for the course.
And she was particularly pleased when, as the tournament reached its final stages, BBC commentator Peter Alliss complimented Visit Kent on air for its hard work not only in attracting people to the competition but also making them feel so welcome during their visit.
“However, an even more important goal for us has been ensuring that this four-day event is not a one-off success story,” she said.
“Throughout our marketing campaign to develop Kent as a top European golfing destination, launched at the European Golf Championship atLondon Golf Club in 2009, we have been working closely with all our golf courses, accommodation providers, international golf tourism providers and the global golf media. We have been building awareness of the fantastic courses and facilities available in our county. And the interest has been phenomenal.
“To date we have hosted more than 100 specialist press trips focusing on Kent’s golf and tourism offer – generating press coverage valued at more than £500,000 – and we have ensured all marketing activity for the campaign has been backed by website and e-marketing initiatives.”
“Our fully-integrated golf marketing campaign has been, and continues to be, partnership-working at its best,” said Mrs Matthews-Marsh.
Posted on August 10, 2011 by admin@golfcomms