It probably seemed a little crazy to leave a secure, reasonably paid public sector job at the end of 2009 just as the economy turned sharply downward and the recession was looming. Even more so when it was to set up a business in Public Relations and marketing, the two areas which most companies (as much as it doesn´t make any sense) tend to cut back on first when they have to reduce their budgets. And perhaps most foolhardily of all to focus the business on a sector such as golf tourism and travel and leisure which would be among the sectors worst hit by the downturn. But that’s exactly what I did.
I would not call myself an optimist but I am someone with a great deal of energy, enthusiasm and dedication. I am hard-working by nature and believe I can make things happen despite all the doom and gloom. It required all of these qualities and more to get Golf Communications International off the ground. I had to remain totally committed to my vision for the new company and not be put off by the many obstacles in my path. Lo and behold, three years later and GCI is not only still around but thriving.
In three years we have gone from the new kid on the block in the golf scene to becoming an established consultancy working with clients across Europe and with media throughout the world. We have demonstrated to our clients that employing a skilful, creative and persistent PR and marketing professional is not only a good investment but that a great deal can be achieved without putting a financial strain on the business.
We have gone the extra 100 miles to prove to our clients that working with GCI will deliver the results they are looking for time and time again and provide the support and guidance they need to successfully build their profiles in the industry. The service we provide is truly five star: paying great attention to detail, anticipating needs, providing assistance 24:7 and exceeding expectations.
For those of you who are sceptical about PR and marketing, who question what it is supposed to achieve and how it can be measured, all I can say is contact us and we will show you what it can do for your business. Concentrating on sales is all very well but if no-one knows about you then it won’t work. That’s where we come in. Feel free to give us a ring for a quick chat about your business and where we can add value and help you deliver results. It is absolutely free and as the old saying goes: the only silly question is the one that is not asked.
We look forward to hearing from you!
Golf Communications International
Posted on November 2, 2012 by admin@golfcomms