PR and Marketing for the Golf Industry

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Golf PR and marketing services

Golf Communications International works with top golf courses delivering golf PR, media, marketing, social media, event organisation and copywriting services.
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Golf PR

Establishing a high media profile and raising awareness of what makes a golf resort special can make a substantial difference to the levels of business it can achieve. Golf Communications International works with is clients to develop a strategic approach to PR and media activity designed to ensure that its target markets are made fully aware of these essential qualities. Its exhaustive golf media database and list of key international golf writers lends itself to delivering cost effective and successful media campaigns.
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Golf marketing

There is so much more to golf marketing than advertising. While it can be an effective means of promotion there are many other ways of promoting golf resorts in a more cost effective fashion that achieves results more quickly and in a more measurable fashion. Golf Communications International has worked with clients on a range of innovative marketing techniques that do not necessarily require substantial budgets.
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Golf social media

Engaging with customers is critical for any leisure business and golf is no different. Developing and implementing a social media strategy is an invaluable way of reaching out to your existing and potential customers and finding out what attracts them to your resort or what would entice them to play your course. Golf Communications International will help you steer a course through the Facebook and Twitter ocean.
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Golf event organisation

Organising events can be time consuming and costly so why not let Golf Communications International take away the hassle and provide the expert know-how and organisational skills necessary to ensuring your golf event is a huge success. From familiarisation and press trips to seminars and receptions, a great event will make a lasting impression on your clients.
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Golf journalism and copywriting

Golf Communications International has long experience of delivering first class golf writing for a range of golf and travel publications. Providing crisp, concise and accurate prose or descriptive and thought provoking language, adopting the correct style for the audience in question is so important. Why not let the experts help you do just that for your golfing target audience.
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About

Golf PR and marketing specialists

Golf Communications International achieves outstanding results in golf PR, marketing and social media for its clients.

Founded in 2009 by golf industry professional Helena Woodcock (nee Kopecka), Golf Communications International’s track record in golf promotion is second to none.

Based close to the spiritual home of golf in St Andrews, Golf Communications International espouses the values that make golf such a special game – integrity, commitment and passion.

Helena Woodcock

CEO – Helena Woodcock

Helena is an experienced communications professional with a flair for delivering innovative and cost effective solutions for clients. Her infectious enthusiasm and passion for achieving results inspires clients and business partners alike. A skilled, multi-lingual communicator, Helena has worked in golf throughout Europe and beyond.

Helena created the golf tourism department at the Czech Tourist Authority – CzechTourism. She led the department for four years and spearheaded public sector support for inbound golf tourism. Helena developed the country’s golf PR and marketing plan and worked with the International Association of Golf Tour Operators (IAGTO) to deliver a three-year strategy for promotion of the Czech Republic as a golfing destination. This led to the country being named the Undiscovered Destination of the Year in 2007.

In 2008 Helena joined the Scottish tourist board VisitScotland as Golf PR Executive. She was responsible for Golf PR in both the British and the Irish markets. Her responsibilities included communication with the media, organisation of press and fam trips, PR campaigns around major golf events such as The Open Championship, the Ryder Cup, the Alfred Dunhill Links Championship, the Johnnie Walker Championship and the Barclay’s Scottish Open, and working on VisitScotland’s golf website and a range of marketing publications and initiatives.

Helena works closely with golf media from all over the world. She has written for several publications in Europe and currently produces monthly feature articles for the golf magazine Golf in which she profiles great Scottish golf courses such as Turnberry, Carnoustie, Muirfield and the Old Course at St Andrews Links.

Helena works with media partners in Germany, the Netherlands, Belgium, Great Britain, Ireland, Finland, Denmark, Australia and America.