PR and Marketing for the Golf Industry


Find out the latest news from Golf Communications International and its clients

Loch Lomond and Dundonald Links launch innovative t-shirts

Loch Lomond and Dundonald Links have come up with a novel way of celebrating the unique achievement of hosting the men’s and women’s Scottish Opens within a few weeks of each other this summer.

A special limited edition t-shirt bearing the slogan #LEVELPAR at the front and #DLMENS&LADIES – GOLF UNITES at the back has been produced to mark the coming together of the men’s and women’s games with the Aberdeen Asset Management Scottish Open and Aberdeen Asset Management Ladies’ Scottish Open being hosted at Dundonald.

Professionals at Loch Lomond Golf Club_from LtoR Alan McCandlish_Jenny Potter_Iain Deacon

The t-shirt, designed in four fashionable colours – black, grey, light blue and pink, can be purchased from Dundonald Links´s Pro Shop and from the official Pro Shop at the Scottish Open. The cost is £20 with £5.00 of each sale going to the event´s nominated charity Gillian´s Saltire Appeal. Gillian´s Saltire Appeal raises funds to provide and maintain respite accommodation for cancer sufferers, their families and carers in Ayrshire and other parts of Scotland (

It is the first time that two professional Tour events have been played at the same venue in such a short space of time in Europe.

Bill Donald, General Manager of Loch Lomond Golf Club, said, “We are very proud not only to be welcoming some of the finest men’s and women’s golfers in the world this summer but also to be playing our part in encouraging more women to take up golf. The staging of both Scottish Opens at Dundonald is a wonderful opportunity to showcase Scotland and inspire both men and women to come here to play. The t-shirts are a nice way of conveying this positive message to a wider audience.”

The hashtag design of the t-shirts will be supported on social media and golf fans around the world will be encouraged to share this message around both events.

Aberdeen Asset Management Scottish Open takes place from July 12 – 16, 2017 ( and Aberdeen Asset Management Ladies’ Scottish Open takes place from July 27 – 30, 2017 (

For more information visit and



High resolution images of both golf courses available to download here:

Loch Lomond

Dundonald Links

Gourmet Golf at Murrayshall

Lovers of fine dining and golf are in for a treat at Murrayshall this summer and autumn when Scotland’s leading country house and golf hotel hosts a series of gourmet wine evenings. Head chef Craig Jackson will prepare mouthwatering menus featuring fine Scottish cuisine accompanied by a wonderful range of specially selected old and new world wines.

The first gourmet evening of the summer on Friday, 24 June will see guests enjoying a seven course dinner featuring delicacies such as Asparagus and Crab Salad, Home-cured Sea Trout, Pea and Broad Bean Veloute, Smoked Ham and Cheese Tortellini, Highland Venison Loin, Celeriac Remoulade, Chanterelles, Bramble Jus and a tasting of Strawberry Selections for dessert.

Murrayshall Championship Course - 25

Wines from Hunter’s Winery, Malborough, New Zealand, including Sauvignon Blanc, Riesling, Pinot Noir and Hukapapa Riesling Icewine will be presented at the dinner by Malcolm Ogilvy from Wine Importers Edinburgh.

There will be further gourmet evenings at Murrayshall on Friday, 30 September, featuring the wines of Guerrieri Rizzardi, Italy, and on Friday, 25 November, featuring the wines of Yalumba and Pewsey Vale, Australia.

The evenings can be rounded off with a stay at Scotland´s leading independent country house hotel overlooking the Vale of Strathmore, near Perth and then a round of golf on the renowned Murrayshall course. Transport home at the end of the evening is included* in the price of the dinner for non-staying guests.

Head Chef Jackson said, “These evenings give us a wonderful opportunity to showcase delicious local and regional Scottish produce and present these fantastic ingredients in traditional dishes with a modern twist. Our guests really enjoy sampling the different wines which provide a perfect accompaniment to the dishes. For anyone who loves trying new food and experiencing familiar dishes with a difference, the gourmet evenings at Murrayshall are a must.”

Through the special Golf Gourmet package guests can work up an appetite prior to the Gourmet Evening or walk off the delicious fare the following day by playing a round of golf on the Murrayshall course, which recently won the ‘The best value for money under £50’ award at the Scottish Golf Tourism awards and is ranked in Golf World’s top 100 courses in Scotland.

The Gourmet Golf package with bed and breakfast and a round of golf on the Murrayshall is £149 per person based on two people sharing a room. A Hunter’s Stableford Competition will be held on the day with some of the excellent Hunter’s wines on offer as prizes.

The Gourmet Evening on 24 June starts at 7:30pm and can be booked separately at a cost of £65 per person, including* transport home at the end of the evening.

For more information visit Call +44 (0)1738 551171 to book or email

*Guests will be transported home to either Scone or Perth city addresses included in their dinner price.

Tee off, Taste and Relax at Murrayshall

Murrayshall House Hotel will celebrate the 35th anniversary of the opening of its first golf course in 2016 with a special campaign highlighting its unique offering.

Scotland’s leading independent country house hotel with two golf courses is encouraging guests to enjoy a truly authentic Perthshire welcome this year with its Tee off, Taste and Relax campaign.

Operations Manager Alan Reid and Events Administrator Joanna Wallace with Murrayshall´s current offers_1

Combining luxurious accommodation, delicious Scottish cuisine, the warmth of a Highland welcome at the hearth of a roaring fire and top class parkland golf in the stunning setting of the Vale of Strathmore, Murrayshall is one of Scotland’s best kept secrets.

The new campaign captures these unique elements which define Murrayshall and is aimed at encouraging people in east and central Scotland, in particular, to enjoy a short golfing break within easy driving distance this summer.

Alan Reid, the Operations Manager of Murrayshall, said, ʺWe wanted to do something special this year to mark 35 years since our first golf course opened. A lot has changed in that time and the courses have matured as the facilities have developed and modernised but we pride ourselves on continuing to offer the same traditional warm welcome to our guests as we did then.

ʺThe Tee off, Taste and Relax campaign celebrates our wonderful two AA rosette cuisine, our stunning independent country house hotel setting and our challenging and enjoyable golf courses. We have received consistently excellent ratings from TripAdvisor and we know that many of our guests return but we want to remind people closer to home that we are the ideal destination for a short break to get away from all the stresses of daily life.ʺ

Murrayshall recently won the ‘The best value for money under £50’ award at the Scottish Golf Tourism awards and is ranked in Golf World’s top 100 courses in Scotland. The resort boasts two courses, the Murrayshall, which first opened in 1981, and Lynedoch courses, designed by leading English course architect, Hamilton J Stutt.

A range of professional and amateur events have been played at Murrayshall over the years including PGA events and the Scottish Golf National Finals and it is home to the Paul Lawrie Scottish Schools Championship.

Extremely popular as a venue for golf outings and coaching programmes, Murrayshall offers excellent 18 bay driving range and short game practice area with a team of PGA professionals on hand to provide expert tuition.

The Tee off, Taste and Relax campaign offers special tailored packages for overnight stays, dining and golf each for £99. For more information or to book a package contact +44 (0)1738 551171 or email

Online form guide proves effective for golf’s Major Championships

Stroke Rank is becoming an increasingly effective form guide for golf’s Major Championships after it successfully ranked three of the top five in the recent Open Championship at Royal Liverpool.

The online form guide has been developed by German online marketing specialist and scratch golfer, Falk von Wildenradt, and was launched to the golf community last month.


The system uses an algorithm which awards points to players in every tournament played each week on the professional Tours based on their score in relation to par and the average score of the field and then weighted by their finishing position in each tournament.

Ahead of the Open, a special form guide was compiled which weighted the actual form score for the championship by 70% and players’ past performances in the Open by 50%.The result was that Stroke Rank successfully ranked Rory McIlroy, Adam Scott and Sergio Garcia in the top five.

“We are delighted with the way Stroke Rank is developing,” said von Wildenradt. “While it is impossible to give exact predictions about where players will finish in any given tournament, we firmly believe that Stroke Rank can give a very good guide to a player’s form and a good indication of where they are likely to finish in a Major Championship.

“Stroke Rank successfully predicted five of the top ten at the Masters and now three of the top five in the Open. We will continue to work on developing the system and we believe it will become an increasingly useful tool for golf fans and particularly those who enjoy betting on golf.”

Stroke Rank is designed to give an up to date guide to a player’s form. The system has been monitoring player’s performances since 2011 and builds an average of a player’s score for all rounds, their last 32 rounds, last 16 rounds and last eight rounds.

Stroke Rank follows players on the PGA Tour, the European Tour, the LPGA Tour, the Tour and the Champions Tour. It produces special form guides for the Masters, the US Open, the Open Championship, the PGA Championship and the Ryder Cup.

As well as tracking the performance of individual players over recent rounds, Stroke Rank monitors their form against their overall performance level since 2011 to assess whether they are playing better or worse than what is effectively their personal average.

For more information visit