PR and Marketing for the Golf Industry

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Golf PR and marketing services

Golf Communications International works with top golf courses delivering golf PR, media, marketing, social media, event organisation and copywriting services.
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Golf PR

Establishing a high media profile and raising awareness of what makes a golf resort special can make a substantial difference to the levels of business it can achieve. Golf Communications International works with is clients to develop a strategic approach to PR and media activity designed to ensure that its target markets are made fully aware of these essential qualities. Its exhaustive golf media database and list of key international golf writers lends itself to delivering cost effective and successful media campaigns.
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Golf marketing

There is so much more to golf marketing than advertising. While it can be an effective means of promotion there are many other ways of promoting golf resorts in a more cost effective fashion that achieves results more quickly and in a more measurable fashion. Golf Communications International has worked with clients on a range of innovative marketing techniques that do not necessarily require substantial budgets.
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Golf social media

Engaging with customers is critical for any leisure business and golf is no different. Developing and implementing a social media strategy is an invaluable way of reaching out to your existing and potential customers and finding out what attracts them to your resort or what would entice them to play your course. Golf Communications International will help you steer a course through the Facebook and Twitter ocean.
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Golf event organisation

Organising events can be time consuming and costly so why not let Golf Communications International take away the hassle and provide the expert know-how and organisational skills necessary to ensuring your golf event is a huge success. From familiarisation and press trips to seminars and receptions, a great event will make a lasting impression on your clients.
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Golf journalism and copywriting

Golf Communications International has long experience of delivering first class golf writing for a range of golf and travel publications. Providing crisp, concise and accurate prose or descriptive and thought provoking language, adopting the correct style for the audience in question is so important. Why not let the experts help you do just that for your golfing target audience.
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Kingsbarns Golf Links voted No. 1 Modern Course by GolfWeek

Kingsbarns Golf Links voted No. 1 Modern Course by GolfWeek

Kingsbarns Golf Links has gotten off to a flying start in 2012 by adding another accolade to its already extensive collection by being ranked the No. 1 Modern Course (built after 1960) in Great Britain and Ireland by the prestigious American magazine GolfWeek.

Kingsbarns_2nd

The stunning links course near St Andrews in Scotland managed to hold onto its first position in the rankings. It pipped two other top Scottish courses to the post: Castle Stuart and Loch Lomond took second and third place respectively.

The rankings are compiled by a board of GolfWeek´s raters who consider numerous aspects while assessing the course. The criteria includes ease and intimacy of routing, quality of feature shaping, natural setting and overall land plan, interest of greens and surrounding contours, variety and memorability of par 3s, 4s and 5s and the conditioning.

Late last year Golf Digest Magazine in America also ranked Kingsbarns as No. 12 in their authoritative Top 50 Links in Great Britain & Ireland rankings and Golf Magazine placed Kingsbarns in 54th position in its latest biennial top 100 rankings a rise of seven places from the 2009 rankings.

Kingsbarns Chief Executive Alan Hogg said: “We could not have wished for a better start to 2012 than by achieving more recognition from the golf industry. We are delighted that three leading golf publications in the USA rate Kingsbarns so highly and agree that it is such a special place to play golf. This is a fantastic achievement when you consider how strong the competition is here in Scotland alone and it is a real boost for the golf tourism industry. We are currently very busy preparing for the 2012 golf season and look forward to giving a warm welcome to the thousands of golfers playing at Kingsbarns this year.”

The impressive results are fitting recognition for the hard work the Kingsbarns´ team put in to ensuring the course is presented in top quality condition throughout the season and of the quality of the clubhouse facilities and service.

Kingsbarns has consistently performed well in international rankings including:

GolfWeek, USA – No. 1 modern course (built after 1960) in Great Britain and Ireland
GOLF Magazine, USA – The Top 100 Courses in the World – Ranked no.54
GOLF Magazine, USA – The 50 Greatest Courses of the last 50 Years – Ranked no.11, Ranked no.1 in Europe
Golf Digest, USA – Top 100 Best Courses outside the United States – Ranked no.18
Golf Monthly, UK – UK and Ireland Top 100 Courses – Ranked no.11
Golf World, UK – Top 100 Courses You Must Play – Ranked no.5
Golf World, UK – Top 100 Courses in the World – Ranked no. 34, ranked no. 15 in Europe

For more information please go to www.kingsbarns.com.

Posted on January 23, 2012 by admin@golfcomms