PR and Marketing for the Golf Industry

EGCOA Conference shows the way forward

EGCOA Conference shows the way forward

7. 12. 2009

On Dec 4 and 5 2009 GCI attended the The European Golf Business Conference in Amsterdam organised by European Golf Course Owners Association. They were eventful two days with some excellent speakers giving their thoughts on the future development of the golf industry.

Roy Scheerder from KLM was probably the speaker of not just the day but both days. What if you ran a golf course like an airline, he asked? As hypothetical as it may seem his presentation made a lot of sense calling for a better tee time pricing optimisation and more business oriented approach from the side of golf clubs. A lot of time was also devoted to the power of the Internet and the necessity to accommodate customers \”there and then\” making a case for more widespread online tee time booking system.

In terms of golf course development a valid point has been made about building longer, tougher and more expensive golf courses without having anyone to play on them. It seems that we have forgotten that the majority of golfers are not professionals looking for a challenge but mid handicapers looking for a fun round of golf with friends. Sustainability of costly projects has been addressed addressed as well and the presentation given by Gordon Irvine about the creation of Askernish Golf Course demonstrated nicely how inexpensive and environmental friendly can a golf course be.

Posted on June 6, 2011 by admin@golfcomms

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