PR and Marketing for the Golf Industry

Golf Year 2010 in St Andrews

Golf Year 2010 in St Andrews

11. 6. 2010

St Andrews is a very special place. For some people it represents a rich and colourful history, for others it stands for a prestigious university and the energy of student life. For me personally St Andrews is about golf. It is the Home of Golf, the place where the game was first played and has developed over the centuries. And even though golf is not the only thing that will bring people to this beautiful coastal town this year it will definitely be a major driver.

From July 15 – 18 over 200.000 golf fans will stream into the town and many millions more will wish they were here when they are chained to their tellies at home. This is what the Open Championship, golf’s oldest major, does to people when it is played over the ancient fairways of the Old Course in St Andrews. And this year it is even more special because it is celebrating the 150th anniversary of the first playing of the championship.

I feel very privileged because I will have the opportunity to be part of this festival of golf and enjoy this moment of history for myself. Having moved to Scotland three years ago to continue working in golf I wanted to find out what made this such a special place to golfers all over the world. I have to pinch myself when I think that I will be covering the Open for Golf magazine in the Czech Republic and representing my own golf PR and marketing business, Golf Communications International. It will be a hugely exciting spectacle and while I have visited other Open venues I am very much looking forward to experiencing the magic of a St Andrews Open.

Posted on June 6, 2011 by admin@golfcomms

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