PR and Marketing for the Golf Industry



Works announced on Old Course ahead of 2015 Open

A number of improvements are being planned to the Old Course to help maintain its challenge for the world’s top golfers ahead of the return of The Open Championship to St Andrews in 2015.

Renowned golf course architect Martin Hawtree was commissioned by St Andrews Links Trust, which manages the Old Course and the other six courses at the Home of Golf, and The R&A Championship Committee, which organises golf’s oldest major championship, to assess potential changes which would enhance the challenge for elite players without unduly affecting club and visiting golfers while remaining true to the special character of the Old Course.

Martin Hawtree’s recommendations have now been agreed by the St Andrews Links Trustees and Links Management Committee and The R&A Championship Committee.

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Posted on November 30, 2012 by admin@golfcomms

Lumine Golf Club – Hills Course

Costa Daurada to host International Golf Travel Market 2013

The 2013 International Golf Travel Market (IGTM) will be hosted on the Costa Daurada, Spain’s ‘Golden Coast’.

Organised by Reed Travel Exhibitions, the world’s premier global event for golf tourism suppliers, buyers and media will take place 11-14 November 2013, at one of Europe’s most vibrant new golfing destinations, LUMINE Mediterránea Beach & Golf Community.

Located one hour south of Barcelona and just 15 minutes from Barcelona Reus airport, the Costa Daurada region will showcase its 240 kilometers of sandy beaches, quiet villages and stunning countryside, as well as its cultural and historic attractions, first-class culinary offering and, of course, its luxurious golf and leisure resorts.

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Posted on November 19, 2012 by admin@golfcomms


Golf’s UK Press Coverage Gets Thumbs Down

An overwhelming number of British club golfers believe their sport does not receive the coverage it deserves from national newspapers, according to a poll taken by HowDidiDo, Europe’s largest golfing community.

A staggering 98 per cent of respondents to the poll on the HowDidiDo website voiced their displeasure and felt golf was not a priority for the national sporting press. Football dominates the thoughts of those on national sports desks, according to 97 per cent of club golfers.

When golf is covered by national newspapers, only 16 per cent of respondents felt the coverage was good or better. More than half (53 per cent) of the people replying believed golf reporting was below average or worse.

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Posted on November 9, 2012 by admin@golfcomms


GCI celebrates its third birthday!

It probably seemed a little crazy to leave a secure, reasonably paid public sector job at the end of 2009 just as the economy turned sharply downward and the recession was looming. Even more so when it was to set up a business in Public Relations and marketing, the two areas which most companies (as much as it doesn´t make any sense) tend to cut back on first when they have to reduce their budgets. And perhaps most foolhardily of all to focus the business on a sector such as golf tourism and travel and leisure which would be among the sectors worst hit by the downturn. But that’s exactly what I did.

I would not call myself an optimist but I am someone with a great deal of energy, enthusiasm and dedication. I am hard-working by nature and believe I can make things happen despite all the doom and gloom. It required all of these qualities and more to get Golf Communications International off the ground. I had to remain totally committed to my vision for the new company and not be put off by the many obstacles in my path. Lo and behold, three years later and GCI is not only still around but thriving.

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Posted on November 2, 2012 by admin@golfcomms