PR and Marketing for the Golf Industry


Golf tuition by Graham Kaye

Le Bureau International Golf Series 2012: Handicap on Track

Day 3: Trackman

They say everything goes like clockwork in Switzerland and that was certainly the case for Le Bureau’s clients on a dream coaching visit to Vilamoura.

On the third day of the Le Bureau Handicap on Track trip the group every need was anticipated to make sure the golfers could focus on their golf and enjoying themselves. When the group came down in the morning their buggies were waiting for them to take them to the range where their clubs were cleaned and ready. They were greeted by Mencia with some refreshments before getting on with the golf.

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Posted on March 28, 2012 by admin@golfcomms

Handicap on Track

Le Bureau International Golf Series 2012: Handicap on Track

Day 2: Short game

In the wake of Tiger Woods’s triumph on Arnold Palmer’s home course in Florida a group of lucky clients on Le Bureau’s Handicap on Track trip to Vilamoura in Portugal were taking on one of his designs today.

The group played the Victoria Course and in the warm but breezy conditions it was Rafaela Pantazopoulos who came out on top in a skins game where the prize money was only slightly less than Woods scooped at Bay Hill on Sunday night.

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Posted on March 27, 2012 by admin@golfcomms

Le Bureau International Golf Series 2012: Handicap on Track

Day 1: Putting

It is day one of the “Handicap on Track” tour of the Le Bureau International Golf Series 2012. A truly impressive sight greeted the group in the morning when a rain shower which came from the desert in Morrocco left everything including the cars covered in a thin layer of sand. Well, not only sand as the picture shows! :-)

Dominique Rey, Le Bureau

It was off to the Oceanico Millennium Course for the group today to focus on one of the most important and often neglected parts of the game, putting. Graham Kaye, the former Swiss national golf team coach, explained the importance of being able to read the greens correctly and used elastic putting alignment aids to help the golfers visualise the ideal line of the putt.

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Posted on March 26, 2012 by admin@golfcomms

Le Bureau

Le Bureau International Golf Series 2012: Handicap on Track

Day 0: Preparation

Specialising in delivering extraordinary money-can’t-buy experiences, Swiss travel specialists Le Bureau have recently launched their new “Le Bureau International Golf Series 2012”. The Series features six golf trips offering some of the most exotic, luxurious and downright cool golf experiences known to man.

The first trip called “Handicap on Track” is about to get underway in the 5* Victoria Tivoli Resort in Villamoura, Portugal starting on March 24 and finishing on March 31. With five rounds of golf and close supervision of Graham Kaye, the former Swiss national golf team coach, this is going to be an intense golf practice week promising to bring any “Handicap on Track”.

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Way forward in women´s golf – NEW REPORT

Courses that tailor their facilities to appeal to women golfers will prosper as a result, according to a new piece of research. Better financial results and quicker pace of play are among the benefits of following best practices for women golfers, according to the study, commissioned by the Little Family Foundation. According to ‘The Right Invitation: 2011 Women’s Golf Longitudinal Research’ there are as many as eight best practices that especially resonate with women golfers, and courses that employ most, if not all, of them are apt to see as much as a 16 per cent increase in play.

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Posted on February 27, 2012 by admin@golfcomms

GCI´s New Year´s Resolutions

According to the Mayan calendar 2012 will see the end of the world. I have to admit that if we allowed ourselves to watch the news every day (especially the economic section of it) we would start believing it. The “mistake” of watching the news has been made once in the morning of January 1 and we indeed learned how bad the upcoming year is going to be. And it was exactly then when we decided to prove the doom and gloomers wrong.

Golf Communications International (GCI) is a relatively young business which was started at the beginning of these tough economic times. Despite that it is still here living and breathing and entering its third year in business. And that is one positive thing to feel happy about. Also, in the two years of its existence GCI has helped number of clients facing difficulties and budget cuts but at the same time wanting to do their best in the area of promotion of their products. GCI has been able to meet their demands in this challenging situation, deliver top class service and press coverage worth hundreds of thousands of pounds.

And how do we look ahead into 2012? Well, not sure if the end of the world is coming or not but certainly not for us. We are entering this year with our chin up and the following resolutions:

- remain positive and optimistic regardless of what they say on the telly :-)
- keep working hard for our existing clients
- fight fiercely for the new business
- turn the challenge to our advantage
- and … keep smiling :-) !

We simply believe that 2012 is going to be a good year. So cheers to that, folks, and we look forward to working with you!

Posted on January 18, 2012 by admin@golfcomms

GCI logo

GCI celebrates its second year in business!

It is two years today that that Golf Communications International (GCI) has been introduced to the busy golf tourism market. Despite the challenging times the golf business has been facing recently GCI has established itself as a trusted industry partner for tourist boards, destinations, hotels, golf courses and resorts around the world looking to promote themselves in a professional, efficient and cost effective manner.

GCI has been able to provide tailor-made solutions for all sorts of clients, great and small, meeting their demanding requirements as well as tight budgets. Based on individual approach to every single product GCI promotes, the agency managed to secure editorial and PR coverage worth tenths of thousands of pounds saving its clients vast amount of resources on advertising.

GCI´s clients have been delighted about the company´s dynamic, energetic and creative attitude and by its ability to quickly react to their needs. Whether it was delivering a strategic approach to social media to engage with their customers, developing business relationships with key golf tour operators or generating media coverage GCI has always been there to provide excellent service to its clients and make a real difference to their business.

Throughout the year GCI has also received fantastic feedback from golf journalists from all over the world who appreciated the high standard of press materials they receive from the agency as well as the speed and diligence with which their enquiries are being handled.

GCI is currently enjoying an extremely busy autumn season working on number of projects for 2012 and preparing for the World Travel Market in London where Helena travels on Sunday, November 6.
GCI would like to take this opportunity to thank all its clients, journalists and industry partners for their business and support and looks forward to making even bigger difference to golf businesses in the years to come.

Posted on November 2, 2011 by admin@golfcomms


GCI to attend World Travel Market 2011

Less than two weeks remain before the 2011 World Travel Market in London opens its doors to thousands of tourism professionals, journalists and visitors to allow for four days of networking, business meetings, seminars, presentations, workshops and above all showcasing the best of tourism from all over the world.

Helena will be representing Golf Communications International (GCI) at this travel extravaganza. She will attend WTM London from November 7 – 9 meeting existing as well as potential clients and discussing how GCI can help golf resorts build profile, raise awareness and secure adequate attention i.e. business from travelling golfers.

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Posted on October 26, 2011 by admin@golfcomms

2011 Alfred Dunhill Links Champion Michael Hoey

Sunday at the Alfred Dunhill Links Championship

Well it had to happen. After the glorious weather earlier in the week there was bound to be some rain and this morning it came down heavily. Players turned up at the first tee of the Old Course wrapped up from head to toe in waterproofs and so did the spectators. It is quite likely that in any other country the spectators would not show up given the wet conditions and watch the final round of the tournament in the comfort of their living rooms on TV. But not Scots! Being a foreigner myself it never stops amazing me how loyal and enduring the Scottish golf spectators, and particularly those in Fife, are and how they never let the players down.

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Posted on October 2, 2011 by admin@golfcomms

Helena and Don Felder

Saturday at the Alfred Dunhill Links Championship

The sunny weather was replaced by overcast conditions today for the third round of the Alfred Dunhill Links Championship. The temperature dropped down to 14 degrees prompting a few wry remarks in the Media Centre that this is more like it for the Dunhill! The mood was still upbeat amongst the players and celebrities as the lack of wind made good scores likely.

Today was the decision day when the playing field was cut with leaders qualifying to play the final round on the Old Course. It was absolutely fantastic to see Alasdair McDougall, the local youngster from St Andrews Links Junior Association (SALJGA), make the cut with his playing partner Joost Luiten finishing with a team score of 11 under par. Alasdair has been playing well all the three days and even managed a birdie on the legendary 17th hole of the Old Course on Thursday.

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Posted on October 1, 2011 by admin@golfcomms