PR and Marketing for the Golf Industry


Hugh Grant leaving the Old Course

Friday at the Alfred Dunhill Links Championship

Yet another glorious day dawned at St Andrews for the second round of the Alfred Dunhill Links Championship. The Mediterranean conditions continued and brought smiles to the faces of the players, celebrities and spectators alike. There can’t be a better place to play golf than Fife when the weather is like this.

Many of the leading players were at Carnoustie today and the good conditions certainly helped them shoot some low scores. The joint leaders at 12 under par are at the end of the second round were Tommy Fleetwood and Michael Hoey closely followed by Louis Oosthuizen at 11 under. Defending champion Martin Kaymer is keeping close to the leaders just three shots behind. Plenty of players are within five shots of the lead including Graeme McDowell on 10 under par.

Read more…

Posted on September 30, 2011 by admin@golfcomms

Alfred Dunhill Links Championship

Thursday at the Alfred Dunhill Links Championship

On Thursday morning the first round of the Alfred Dunhill Links Championship started at 9 am at all three courses with players teeing off from the 1st and 10th tee. We could not have wished for better weather. St Andrews, Kingsbarns and Carnoustie were basking in the sun, the sea was looking as calm as a village pond and not even a wee breeze disturbed the scenery. With temperatures sitting around the 20 degree mark it is the kind of weather that makes people (the visitors especially) fall in love with Scotland. The excitement the good weather brought was still very much alive in the media centre this morning. One of the journalists who has been coming to St Andrews for 23 years to cover various tournaments said that he did not remember having weather like this even once. Well, it certainly is a huge improvement compared to last year when we were nearly blown away together with the whole media tent.

Read more…

Posted on September 29, 2011 by admin@golfcomms


Wednesday at the Alfred Dunhill Links Championship

The Alfred Dunhill Links Championship is one of the world´s leading golf events. It is a magnet for golfers from every corner of the world and a celebration of links golf, which many believe is the purest form of the game. In 2011 we are celebrating the 11th edition of the event which will be played over three golf courses at St Andrews (Old Course), Kingsbarns and Carnoustie starting with the first round tomorrow.

Read more…

Posted on September 28, 2011 by admin@golfcomms

Walker Cup logo

Final count down for the 2011 Walker Cup

Only a few hours to go now before the 2011 Walker Cup kick starts on Saturday, September 11 at Royal Aberdeen in Scotland and the excitement is rising. The popular biennial competition will see the most talented amateur golfers from the United States and Great Britain & Ireland contest in the 43rd Match.

The last time the Walker Cup was contested, at Merion Golf Club, Pennsylvania, in 2009, the USA defeated Great Britain and Ireland 16 ½ to 9 ½ – the Americans have now won the last three matches home and away. Notable USA performances came from Rickie Fowler, now professional, and his former Oklahoma State University team-mate, Peter Uihlein, who both took four points from a possible four.

Read more…

Posted on September 9, 2011 by admin@golfcomms


A two-year Visit Kent campaign promoting the county as an international golfing destination is establishing a legacy that will provide support to local tourism businesses for many years to come.

Sandra Matthews-Marsh, Chief Executive at Visit Kent, said she was delighted that the Open Golf at Sandwich had been a major triumph offering outstanding golf and achieving thousands of hours of global media coverage for the course.

Read more…

Posted on August 10, 2011 by admin@golfcomms

Golf Comms logo

Golf Communications International launches new website

Golf Communications International (GCI), a specialised golf PR and marketing consultancy based near St Andrews, Scotland, launches its new website today.

The revamped website replaces the original design introduced in November 2009 and can be found at the same web address

GCI´s new online presence offers an array of enhanced features including a free downloadable marketing tips document and the opportunity for potential clients to sign up for a free PR and marketing review.

Read more…

Posted on July 13, 2011 by admin@golfcomms

Kingarrock Hickory Golf Course

Have you tried hickory golf yet?

If you love the game of golf, you will know at least a little bit about its history. But maybe you would like to take it just a little bit further and try for yourself how golf was originally played. Well, I had the chance!

Kingarrock Golf Course lies within the grounds of the Hill of Tarvit Estate only ten miles from the famous Old Course at St Andrews where it all began. It is here in the middle of the stunning Scottish countryside that you have the opportunity to play a fantastic 9-hole golf course, use the original hickory clubs and learn about the fascinating history of this place.

Read more…

Posted on July 12, 2011 by admin@golfcomms

10 reasons why you should work with GCI

• GCI’s targeted approach to PR is more cost-effective and more impactful than standard advertising

• for every hundred pounds spent on PR we will deliver more than ten times that amount in terms of media coverage

• we will meet your budget expectations – tell us how much you can spend and we will deliver the maximum return

• through our unrivalled contacts we will secure media coverage in leading golf publications around the world within a tight budget

• we go the extra mile in terms of advising, supporting and assisting clients beyond merely providing PR and marketing consultancy

• we will help you harness the full marketing potential of social media to engage with your customers and increase sales

• we pride ourselves on building relationships with clients and growing with them

• we are flexible, personal, quick, efficient, reliable and we deliver what we promise

• with experience of the public, private and media sectors in the golf industry we bring a unique perspective, knowledge and insight to our work with clients

• we are based at the heart of the industry near St Andrews, the Home of Golf

Posted on July 8, 2011 by admin@golfcomms

GCI at European Tour Properties Annual Conference

24. 3. 2011

From March 21 until 23 Helena represented GCI at European Tour Properties Annual Conference at PGA Catalunya in Spain. Helena was invited to the conference to give presentation to this influential audience about innovative approaches to golf PR and marketing in order to support European Tour´s ambition of establishing European Tour Properties as the world’s premier golf and real estate brand.

Read more…

Posted on June 6, 2011 by admin@golfcomms

Farewell Dougie!

8. 3. 2011

I am really sad to note the passing of one of Scotland´s best known golf journalists. The Herald´s Dougie Lowe passed away at the weekend following a devastating illness.

Read more…

Posted on by admin@golfcomms