PR and Marketing for the Golf Industry


Getting ready for a busy 2011!

28. 2. 2011

All the snow has finally melted here in Scotland which is the inevitable sign of spring making its way through. Yes, it has got a bit to go yet but the links courses here on the east coast are busy already and leave no doubt about the eagerness of golfers to get out and play.

GCI is very busy preparing PR plans for its clients for 2011 as well as planning on events to attend. The Scottish Golf Show is currently the No. 1 golf event in Scotland and it is entering its sixth year this season. GCI will be attending the event held at S.E.C.C. in Glasgow and look forward to meeting its clients, business partners, colleagues as well as potential new clients.

Here’s to successful 2011! Roll on spring!

Posted on June 6, 2011 by admin@golfcomms

Snow, snow and more SNOW!

1. 12. 2010

EGCOA conference got underway yesterday in London with a multi course owners meeting and its busiest programme is scheduled for today.

I was due to travel to London yesterday morning at 6:25 and I indeed made an effort to do so. Woke up at 3 am and called the airport to learn that my flight was still going ahead. The drive from Dundee to Edinburgh at that time of the night was a nightmare but I made it safely to the check-in desk just five minutes before it closed down.

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EGCOA Business Conference kick starts tomorrow

29. 11. 2010

The 5th European Golf Business Conference starts tomorrow at London´s prestigious Royal Horticultural Halls & Conference Centre in Victoria. Helena will be heading down to London providing that she ever digs her car up from all the snow which arrived to the East Coast of Scotland over the weekend :-) and providing that Edinburgh Airport opens up again for flights.

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Yet another great IGTM!

26. 11. 2010

If the 13th edition of the International Golf Travel Market (IGTM) is taken as a barometer for the immediate future prospects of the golf tourism industry then things are indeed looking brighter for 2011.

A distinct mood of optimism characterised the annual gathering of golf travel specialists which took place in Valencia from November 15-18 and the continuing growth in the number of exhibitors and buyers spoke volumes for the vibrancy of the sector despite the challenging global economic situation.

More than 10,000 pre-scheduled meetings took place between suppliers, buyers and media during the three days of IGTM and more than 1,400 delegates from 67 countries, including the strongest ever showing of Asian destinations, resorts and golf tour operators, led by Japan and China, attended the event.

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GCI celebrates its first year in business!

10. 11. 2010

It seems like yesterday when I sent out a press release announcing the launch of GCI and was preparing for my first IGTM in a new role of an entrepreneur. The year has just flown past and it’s not long before the golf industry meets again for the annual golf trade event which is taking us to Valencia in Spain next week.

Given the still rather challenging economical circumstances GCI has had a tremendous first year. Among others GCI has been working with clients in Scotland, England, Czech Republic, and Italy helping them build their profile within the golf travel industry and generate more business. We have secured PR coverage worth tens of thousand of pounds for our clients, organised successful media days and press trips as well as assisted with setting up some important business links and contacts.

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Sunday at the Dunhill

10. 10. 2010

A very memorable date we have got today and for Martin Kaymer from Germany it will become forever connected with his victory at the 10th Alfred Dunhill Links Championship. Kaymer finished the fourth round with a total score of 17 under par and secured himself a victory with a comfortable three stroke lead.

Kaymer said: “It was always one of my dreams to win here at St Andrews. I can still remember my first day I came out here when I was an amateur and walking down the first hole, walking over the bridge, all of those things, they felt very special to me. It is very special for me to win here today in the home of golf. It has been a fantastic week.”

John Parry who managed to hold onto his lead for three rounds missed a few putts in the final round to finish three strokes behind Kaymer.

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Saturday at the Dunhill

9. 10. 2010

It was an exciting day for England’s John Parry on Friday at the Alfred Dunhill Links Championship at St Andrews. On a day of low cloud, mist and drizzle which kept scoring low, the talented 23-year-old Yorkshireman, shot 12 under par including seven birdies and no bogeys and secured himself a four point lead.

Parry, who as an amateur played in the same Walker Cup team as European Ryder Cup star Rory McIlroy, gave much of the credit for his excellent round to his putting. He said: “I pretty much holed every putt for two days. It\’s going to be a big help when you\’re doing that, especially in the wind because you\’re always going to be struggling to get up and down from different positions.

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Friday at the Dunhill

8. 10. 2010

It is a cloudy and drizzly start to the day at St Andrews which is (as expected) yet again presenting the players with all sorts of weather challenges.

Big galleries turned up for the opening day of the Alfred Dunhill Links Championship yesterday at Kingsbarns where the top players enjoyed a spectacular sunny day. The Scottish player Martin Laird emerged victorious from the battle over Kingsbarns fairways with a score of six under par. It is off to the Old Course at St Andrews today.

The excitement, hard work and fun of being a professional golfer was brought to life for the children of Kingsbarns Primary School after they were visited by Italian player Matteo Manassero. A rising star on the European Tour, Matteo took time out from his tournament preparations to visit the children and talk to them about golf and his own meteoric rise.

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Thursday at the Dunhill

7. 10. 2010

Wednesday afternoon saw four members of the victorious European Ryder Cup team taking part in a press conference at St Andrews media centre. Lee Westwood, Rory McIlroy, Graeme McDowel and the captain Colin Montgomerie were all looking a bit tired after the drama and the subsequent celebrations of the past few days at the Ryder Cup but at the same time they were the embodiment of happiness, pride and team spirit. The conference was held in a very relaxed manner and allowed the media to share a bit of the victorious euphoria.

Lee Westwood got asked what he had done since Monday evening to which he replied: “You really want to know what I’ve done since Monday night? I wish I could remember. Obviously everybody was quite happy on Monday evening, and why not? It was an incredible Ryder Cup and the result in the end showed just how close the two teams were. Very, very evenly matched. The weather almost added to the drama and fortunately the result turned out in our favour.”

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Wednesday at the Dunhill

6. 10. 2010

The Dunhill week at St Andrews is as much about socialising as it is about golf. Some of the best known and most enthusiastic amateur golfers join a world-class field of professionals and turn St Andrews into a celebrity hot spot for the week.

Celebrities from the world of entertainment include film and TV stars Matthew Goode, Hugh Grant, Sam L. Jackson, Kyle MacLachlan, James Nesbitt, John O’Hurley and Aidan Quinn.

Also taking part are rock music legend Huey Lewis and Michael Flatley, the Irish/American step dancer and producer who created the Riverdance show, and playing for the first time will be popular Radio 2 presenter Chris Evans.

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