PR and Marketing for the Golf Industry


Leading figures in the golf industry and prominent golf journalists give their views on Golf Communications International.

Ivan Morris

Ivan Morris, Journalist, Ireland

Enthusiasm, efficiency, willingness to learn and networking, networking, networking are the secrets to Helena Woodcock’s success in the Golf PR business. Helena is a joy to deal with and it is all down to her positive, cheerful attitude and the fact that she ALWAYS does what she says she will do and when she says she will do it. Helena could write the manual on good Golf PR but she prefers practicing it.

David MacLaren

David MacLaren, Director of Property and Venue Development, European Tour

After being recommended to us, Helena attended the European Tour Properties Spring Conference at PGA Catalunya Resort in March 2011. Presenting to golf venue owners and operators from ten countries, Helena captivated her audience with her engaging style, insightful advice and invaluable ideas. European Tour Properties comprises a network of world-class venues and it is to Helena’s great credit that she was able to provide such an experienced audience with genuinely fresh and focused guidance

David Edwards

David Edwards, Golf Trick Shot Artist and World Record Holder

I find Helena to be inspirational in terms of her creativity, expertise and enthusiasm. She brings boundless energy to her work and never fails to do the best for her clients. Her approach to PR at Golf Communications International is shrewd, focused and intelligent at the same time as being pragmatic and honest. So many people in this business promise things they can’t deliver but Helena does exactly what she says she will and delivers results every time.

I am also hugely impressed with the depth and range of her contacts within golf and the media in particular. She has generated coverage for me in many different markets and always seems to be able to call on a particular contact when needed. I would have no hesitation in recommending Helena to anyone who requires professional and expert PR support.

Mike Aitken

Mike Aitken, Golf Writer

Helena is both professional and engaging. She handles the PR side of the business with a nice mixture of competence and friendliness. Her positive attitude and attention to detail make her an outstanding promoter of the golf business.

Geoff Russell

Geoff Russell, Publisher, Golf Business

I had the good fortune to meet Helena in March 2007. Helena is well known to many of my colleagues in the golf travel business. She is very well regarded and respected as a person whose opinions are based on sound thinking and solid experience. She is a determined, meticulous and resilient character.

Rostislav Vondruška

Rostislav Vondruška, Director, Czech Tourist Authority – CzechTourism

Helena was instrumental in the creation of a new golf tourism department and she became the Golf Tourism Co-ordinator. She went on to play a key role in establishing the Czech Republic as a major golfing destination in Europe. Helena was an extremely hard-working and conscientious employee. She has tremendous inter-personal skills and can be relied upon to deliver and manage projects effectively.

Clive Agran

Clive Agran, Golf and Travel Writer

Helena has impressed me more than anyone with her efficiency, enthusiasm and commitment. Her organisational skills are most impressive as is her ability to look after sometimes difficult and demanding people. Throughout the trips and despite considerable pressure, she always maintained a cheery disposition and good humour.

Allan Minto

Allan Minto, Golf Development Office, East Lothian Council

Helena possesses an exceptional knowledge of the golf industry, both in Scotland and further afield into Europe. She is always extremely enthusiastic, focused and professional. Each time she has worked with us on a project, we have achieved successful outcomes and most importantly, her excellent engagement with colleagues and clients, makes her a delight to work with.

Richard Green

Richard Green, freelance golf writer, former Travel Editor of Golf World

I have worked with Helena for many years on a wide variety of assignments and have never failed to be impressed by her professionalism, her enthusiasm for the work and her ability to match up the individual needs of journalists with those of the organisations she represents. She is also extremely personable and very easy to work with. I would have no hesitation in recommending her to a prospective client.

Paul Trow

Paul Trow, senior editor, Kingdom magazine; former editor, Pro Shop Europe; travel contributor, Golf International

I first met the multilingual Helena about four years ago when she hosted a press trip for golf writers to the Czech Republic. It was an exceptionally busy visit, spanning four days during which time we were given a guided tour of Prague, played four golf courses, sampled the spas in the northwest of the country, and dined like kings. All this was due to the tremendous attention to detail and advance planning which Helena had put in, and I have no hesitation is saying it was one of the most successful press trips I’ve ever experienced. It was extremely enjoyable and this was reflected by a productive collection of articles written by those who participated. More recently, Helena has been working for VisitScotland and has remained as cheerful and professional as ever despite the difficulties she encountered in that role.

Chris Eldergill

Chris Eldergill, Living Golf, CNN

CNN’s Living Golf visited the Czech Republic back in the summer of 2007 to see how the game of golf had developed in a nation that not so long ago was under communist rule. Helena in her role with Czech Tourism provided invaluable knowledge and experience for our team and was a pleasure to work with.

Bob Gunning

Bob Gunning, General Manager & Company Secretary, Longniddry Golf Club

I first met Helena Kopecka in connection with the MacRyder Cup event at Dunbar involving more than a dozen golf writers from the UK & Europe which she organised very well. She came across as very enthusiastic and knowledgeable, making sure everyone was well looked after. She also organised a dinner at the Marine Hotel in North Berwick where she acted as a superb hostess.

Ronnie MacAskill

Ronnie MacAskill, Director of Golf, Royal Aberdeen Golf Club

My experiences with Helena Woodcock during her time with Visit Scotland were very positive. Visits to Royal Aberdeen were meticulously and professionally prepared. Everyone involved Press, Media and Club Officials enjoyed the experience created by Helena and her team. Follow up information and press coverage was forwarded quickly with all the relevant comments and contact details included. I have nothing but praise for the manner in which Helena conducted her business before, during and after events.

Ian Bunch

Ian Bunch, Secretary, Prestwick Golf Club

I wish Helena every success in her new venture. I am certain from the dealings I have had with her, her clients will receive a very caring and professional service. Good luck and I will look forward to welcoming them when they visit Prestwick.

Ronnie Bamberry

Ronnie Bamberry, Kingsfield Leisure

From the first minute of meeting Helena, at the new Kingsfield Golf Centre in Linlithgow, it was obvious that Helena had ambition to provide something special within her Golf Role for her clients. Her honesty came across immediately and every point noted for her action was duly completed in the timeframe agreed. Helena, also provided more opportunities for us than we could ever have dreamed to have received from her , long after our initial meeting.

Mike Harris

Michael Harris, Editor, Golf Monthly

Helena’s relentless attention to detail and boundless enthusiasm mean I’m always excited to work with her on everything from press trips to competitions and reader offers. She instinctively knows what works for an editor and then does all the hard background work to ensure the idea comes together with the minimum of fuss, delivering great results for all parties involved.

Jock MacVicar

Jock MacVicar, Golf Journalist

I have known and worked with Helena Woodcock on and off for three years, and during that time I always have found her to be dedicated to the job in hand. She has a passion for her work – especially if it is related to golf – which comes across almost as soon as you meet her. She is also full of ideas, and, in terms of getting a job done and doing it properly, she is ahead of many people in the PR, Tourism and Golf business. Coming in from another country, she is a breath of fresh air, which is no bad thing.

Steve Killick

Stephen Killick, journalist

Helena is a joy to travel with, even in the wildest and most wind swept wastes of Scottish golfing country we are always there on time and the organisation is always first class. If you need a master class on how to run a successful golfing press trip, simply get in touch with Helena.

Erwin Mulder

Erwin Mulder, Golf Media BV, The Netherlands

I have been working with Helena since 2005 when we first met at the IGTM (International Golf Travel Market). Helena’s enthusiastic and everlasting positive character made it enjoyable to work with her. Her qualities will help all companies who are looking for the right ‘tone of voice’ to communicate with the millions of golfers throughout Europe. If you are looking to organise an international event, you will experience Helena’s great organisational skills driven by desire to create success for her clients.

Even though Helena could be seen as a “new” golfer, her knowledge of the ‘old boys network’ is surprisingly high. I wish Helena and Golf Communications International successful future in the golf industry.